Move Over Robert Jarvik - Pfizer Ditches The Celebrity Pitch
Expect to see drug companies find clever ways around the advertising rule that mandates a list of potential side effects, specifically more public service announcement-type adverting that does not mention the drug but instead talks about a given condition.
It’s already happening for Chantix, a smoking cessation drug.
The Pfizer campaign “My Time To Quit” sends patients to a website. “Find out more about a prescription treatment option” the ads say on television with a little Pfizer bug in the right-hand corner. The side effects are there but not as prominent as they must be on television ads hawking a specific drug.
The shift in Chantix advertising happened right as the drug was receiving increased scrutiny about its link to suicide, “Chantix dreams”, and the FAA ordered pilots to quit using the drug as did the trucking industry concerning drivers.
Read the full story here
www.injuryboard.com Link
It’s already happening for Chantix, a smoking cessation drug.
The Pfizer campaign “My Time To Quit” sends patients to a website. “Find out more about a prescription treatment option” the ads say on television with a little Pfizer bug in the right-hand corner. The side effects are there but not as prominent as they must be on television ads hawking a specific drug.
The shift in Chantix advertising happened right as the drug was receiving increased scrutiny about its link to suicide, “Chantix dreams”, and the FAA ordered pilots to quit using the drug as did the trucking industry concerning drivers.
Read the full story here
www.injuryboard.com Link
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posted by Mark Barrus (888) 865 -1870 @ 3:34 PM
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